Batman Arcade, An Immersive Game Zone
UX Strategist :
Natalie Kim
UI Designer :
Leo Tanaka
Front-End Developer :
Andre Salim
Project Manager :
Elias Hart
The space needed to feel instantly exciting and themed, while still staying navigable and comfortable. With bright machines, heavy graphics, and multiple attraction zones, the challenge was to control clutter, manage lighting glare, and maintain clear circulation so the arcade feels fun—not overwhelming.
We planned the arcade in clear zones—bowling lanes, redemption games, driving pods, and hero-feature machines—so each area reads instantly. Ceiling and ambient lighting were layered to balance neon glow with usable brightness. Strong themed focal points (Batman, Star Wars, Kung Fu Panda, Vegas Speedway, Circus Circus) were positioned as “visual anchors,” while the surrounding finishes and pathways were kept consistent to hold the space together.
The final environment feels immersive and energetic, with clear sightlines, smoother movement, and a strong photo-friendly identity. The zoning makes the venue easier to explore, the lighting enhances the experience without harsh glare, and the themed moments create standout recall—perfect for repeat footfall and social sharing.
“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”
